Misha Wilcockson is a product designer with over six years of experience designing software that is both intuitive and beautiful.
Odyssey
Logo, Brand Identity, Mobile App Design, Web Design, Content Design, Marketing Collateral, Iconography, Map Design
I designed everything for Odyssey from scratch, starting with the logo and the brand identity, before moving on to the mobile app. The app comprises over 50 different screens and hundreds of UI elements, from buttons and filters to badges and text fields. When the majority of app screens were done, I began to define user flows and manage product development. During development, I designed the remainder of the app screens, the company’s website, pitch decks, ads and social materials.
Worldcoin
Logo, Brand Identity, Web Design, Web App Design, Mobile App Design, Content Design, Marketing Collateral, Data Visualisation
When I joined Worldcoin, the company had a basic logo and a vague sense of brand, but nothing else. I led the team responsible for reimagining both the logo and the brand for a more technical audience: prospective investors and employees. Out of this rebrand came the company’s first website and a broad range of marketing collateral, including whitepapers, the Series B pitch deck, clothing and posters. As Worldcoin’s physical operations expanded to over 25 countries across 5 continents, I helped design the company’s web and mobile apps. Much of this work involved creating compelling visuals for a variety of data and softening the brand for a rapidly growing consumer audience. Towards the end of my time at Worldcoin, I was part of the team that decided to rebrand once again, completing the company’s transition from highly technical startup to mass-consumer product.
Runna
Brand Identity, Mobile App Design, Data Visualisation
I reimagined Runna’s brand identity to make it feel both younger and more sleek. Based on this brand update, I redesigned a handful of screens for the mobile app, including the main training plan screen, in an effort to simplify both its UI and its UX. Much of this process involved reshaping the ways in which both text and data were presented.
Atlas Films
Brand Identity, Web Design, Content Design, Marketing Collateral
I defined Atlas Films’ brand identity from scratch, taking inspiration from the photographers and cinematographers on the team to produce something that felt rugged, but high-end. From there, I designed and managed development of the studio’s website, before moving on to design large amounts of marketing collateral, most of which was used to pitch documentaries to Netflix, Disney, Apple TV and National Geographic.
